Designing the organization's annual Impact Statement / by Ashley Villanueva

Over the past couple of years, I've been tasked with designing the organization's annual Impact Statement.

Its purpose is to serve as a high-level communications snapshot showcasing our annual impact and influence to the campus, designed to reach administrators, campus partners and stakeholders. The 4 page, folded tabloid highlights key metrics, accomplishments, areas of growth, satisfaction trends and goals for next year. 

To elevate the graphic design components, I worked more closely with data analyst and unit leads. Each year, over 300 were distributed and I became a consultant on designing annual reports for other organizations on campus. 

2014

2016