2017 UC Berkeley Brand Award Winner: Print Category / by Ashley Villanueva

On Tuesday, June 13, I won an award at the annual Berkeley Communications Conference (BC2) in the Print category for my Bears Got Your Back campaign.

Ram Kapoor, Chief Marketing Officer, Communications and Public Affairs

Ram Kapoor, Chief Marketing Officer, Communications and Public Affairs

Bears Got Your Back is a campaign from the Violence Prevention Collaborative focused on enhancing and normalizing protective behaviors within the UC Berkeley community. We ask ourselves: How can we make this campus a more caring community? We invited campus photos of students, staff, and faculty to take photos with us and share how they support their fellow Bears! Materials will be featured in Golden Bear Orientation's Bear Perspectives gallery for incoming students, campus flag poles, and other campus promotion launching in August 2017!

More about the 6th annual Berkeley Communications Conference (BC2) >>