uc berkeley

Redesign: University Health Services, Tang Center website by Ashley Villanueva

This year, UHS redesigned its website from Dreamweaver to Drupal, using Open Berkeley (campus web turnkey platform). I led the 6 month undertaking, which prioritized aesthetics, simplifying content, and increasing the visibility of our programs. The new design allows for streamlined menus, clear navigation, and a responsive layout for all platforms.

In addition to the changed design and layout of the pages, new functions have been implemented in this version:

My role in the project included:

  • Facilitating student and staff focus groups
  • Transferring content from Dreamweaver to Open Berkeley
  • Serving as the primary liaison with the Open Berkeley team
  • Developing new web documentation and guidelines, including tools for UHS to implement bi-annual audits of content and imagery for accuracy and relevance
  • Refreshing the imagery for all 25+ units represented
  • Working with each individual unit to refresh and simplify content
  • Training over 20 unit web leads
  • Simultaneously redesigning the Be Well at Work Faculty/Staff Health Programs brand.

We’re already seeing positive results from the redesign.We’re seeing an increase in the average time on page and pages per visit, which is likely attributed to our improved information architecture:

Fun facts:

  • The last web redesign was launched in August 2010.
  • We’ve downsized our content 67% – from over 1,200 pages to a little under 400.
  • From site spin-up to launch, only cost roughly $1200 dollars – a significant cost saving for the organization.

I am probably most proud because I view this accomplishment as a prime example of all of Berkeley’s five operating principles:

We include and excel, together
We cultivate trust, treat one another with respect and assume good intentions. We actively include different perspectives and work cooperatively within and across departments. We thrive when we celebrate the diversity in our community and our common commitment to equity, inclusion and equal access to all.

We imagine and innovate
We develop sustainable solutions that help us meet campus goals. We are willing to take intelligent risks, make mistakes, and learn from our experiences.

We simplify
We reduce unnecessary steps and make it easier to get things done. Our solutions are common where they can be, custom where it counts.

We are accountable to each other
We measure supervisor, individual and team performance, make transparent decisions, and follow through on our commitments. We recognize excellence, and give and receive constructive feedback at all levels to help us improve.

We focus on service
We provide timely, excellent service to students, staff, faculty, alumni and other stakeholders. We emphasize service over bureaucracy whenever possible.